(Newswire.net – July 1, 2013) Camarillo, CA -- Karla Peppas, Digital Marketing expert at “Fresh Collaboration”, announces release of a new book, “Understanding Internet Marketing: Telling the Story of YOUR BUSINESS”. The book is drawn from her experience gained from over 100 successful online and offline marketing ventures.
Karla’s 10 years in the corporate realm taught her many lessons working with clients. One of these was the challenges women faced in that environment to balance professional goals with their family life. “Within the traditional corporate structure, there isn’t a lot of flexibility to shape your day as best needed to accomplish business goals as well as personal goals. I knew I had to branch out to have the ability to achieve all of my goals, personal and professional."
Working as Director of Digital Sales for a large multi-market agency, Karla saw firsthand how digital media could generate powerful results for businesses. She was “excited to see how it all comes together to create a success”. Her experience led her to launch “Fresh Collaboration”, a ‘full-service’ digital marketing company.
“Fresh Collaboration helps companies grow by using digital technology”, said Ms. Peppas. “Our clients get the best results from integrated campaigns. Business promotion is not best when done piece-meal; ideally we want our partners to think of us as a single point of contact, someone that can help them multiple ways. There is a synergy from all the elements working together.”
Karla is led by her passion for driving results. “You need the desire to truly help people. A dedicated person can learn technical elements, but can’t succeed without the sincere desire to help. We pride ourselves on being partners with our clients.”
Asked why she chose to write a book, Karla said, “I was doing a lot of training, and I needed to put out the book to make it easier for others to grasp the concepts and apply it to their own businesses”. Asked about the time commitment, Karla said, "I wrote the book during my evenings after leaving the office. The book shares business lessons as they developed and my reflections on daily business. When you’re passionate about something you make time for it. Anything is possible with the right commitment and desire.”
Karla said, “If someone is trying to start their own business today, where do they begin? All businesses are unique with different needs, but the first step is to set business goals. Develop a search engine plan - this is a great way to get quality leads quickly. Expand your plan to include building relationships with prospects through social media; know what kind of material to post and where to post it. Factor in email marketing and reputation management if they’re aligned with your goals.” The bottom line according to Karla is, "All businesses are different, but everyone needs the plan to follow."
Additionally Karla said, “Social media is the most active place to connect on a daily basis. Few other outlets are as cost effective. Social media is like word of mouth accelerated. Social media lets you spread from community to community. This is a great multiplier effect, and the result is new customers.”
Karla warns, “You need to understand the medium. A common mistake is thinking it is free; it is not. Social Media takes time, money, resources, and it needs a strategy. This strategy starts with clearly defined goals.”
“You need to define the voice of the company, decide which of the platforms to engage in and then monitor what works best for you. You need to think about the time of day and which days to post.”
A social media consultant can help anyone who wants clients. It is especially good for small businesses because it is cheaper than traditional advertising. You can target your clients by demographic or interest, and the targeted messages produce good results. Karla says, “Social media is for anyone who wants to be effective with their marketing budget.”
While having a good design sense or marketing background can help you succeed at a single aspect, a business needs someone who knows all aspects "because there really is a science it", she said.
The worst mistake most people make is they don't understand social media as a business tool. They have no strategy, don’t know what to post, when to post, and fail at the execution. “Failure is not the platform but novice mistakes.”
The most common mistake is too much on self-promotion. Karla warns, “Remember, it is not about your business - it is about your customer.”
Fresh Collaboration is designed to help such businesses with social media and other online marketing tools. “We help clients maximize engagement opportunities. We have internal trainers to teach clients' staff, or our in-house staff will execute it for them. They create posts, and handle user engagement.”
Karla’s final remark was, “Action is the first step to success. If you have a dream, you have to go for it. Most people make the mistake of not taking action, and that’s the one mistake you can’t recover from.”
For more information on Karla Peppas and Fresh Collaboration visit
http://freshcollaboration.com
or call 615.545.6314
Her book, “Understanding Internet Marketing: Telling the Story of YOUR BUSINESS” is available on Amazon.
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Interviewed by: Mike Taylor
Source:
EmailWire.Com